Paid Advertising
- Setup and optimization of search campaigns on Google, Bing and more
- Management of daily budgets and bids to maximize results
- Expanding paid ad reach with Google Shopping, YouTube, Gmail ads
Ads Testing
- A/B testing of multiple ad variations
- Identifying highest performing ads for improved CTR
Conversion Rate Optimization
- Redesigning site pages to increase conversions
- Dynamic keyword insertion
Keyword Research
- Identifying low competition keywords by industry and location
- Monitoring search volume and competition
Landing Page Design
- Building lead gen landing pages matched to ad groups
- Using heatmaps and user testing
PPC Account Management
- Expanding accounts to maximize impressions
- Scaling budgets strategically month-to-month
Social PPC Ads
- Facebook, Instagram, LinkedIn & Twitter ads
- Laser targeted by demographics and interests
Google/Bing Campaigns
- Search, shopping, display network & YouTube ads
- Optimizing based on device and time of day
Ad Copywriting
- Emotionally compelling ad copy
- Integrating promotions and calls to action
This complete digital advertising toolkit helps Alpharetta companies capture more customers searching for their products and services every single day.
Not Tracking Conversions
Many businesses focus exclusively on clicks and impressions without monitoring what matters most – phone calls booked, contact forms submitted, purchases closed.
Using Overly Broad Keywords
It’s tempting to want your ads showing for every possibly customer search term without realizing that irrelevant traffic fails to convert and drives up costs.
Poor Quality Score
Various backend algorithm factors like expected CTR and landing page relevance determine the all-important Quality Score metric that then impacts impression share and overall ad costs.
Problem: High Cost Per Click
Solution: Creating multiple tightly themed ad groups around precise keywords to improve relevancy and Quality Score
Problem: Low Conversions Rates
Solution: Retarget past visitors with specialized creative and special limited time promotions
Problem: Restricted Budget
Solution: Start accounts optimization focused solely on higher intent commercial keywords
Aligning PPC With Long Term Business Growth
- Repeat Purchase Frequency
- Referrals
- Increased Order Value
- Expanded Services Usage
- Long Term Loyalty
With this lifetime value fully framed, analyzing campaign results also considers the broader business relationship with each converted lead – not just if they make an initial purchase.
This program also provides complimentary resources like:
Let’s explore how low-cost paid ads can make a real impact jumpstarting lead generation and sales for an Alpharetta business like yours.