Amadeus Consulting / Services
B2B website design services
Amadeus Consulting designs and builds websites for stores, SaaS teams and non-contractor local businesses. We structure the pages around the visitor’s next action, then design and build the routes that make that action clear.
Phase 1: Discovery – Defining Goals, Buyer Personas & Content Strategy
This deep discovery phase lays the strategic foundation for an effective website.
- Identify your target B2B buyer personas
- Analyze competitors and your unique value proposition
- Define website goals and success metrics
- Perform keyword research for SEO opportunities
- Create an editorial plan and content strategy
Phase 2: Information Architecture – Structured Navigation & Content
Key activities include:
- Developing content sitemap and site architecture
- Structuring information in a logical, user-friendly manner
- Designing intuitive website navigation and menus
- Ensuring easy findability of pages and content
- Optimizing page layouts for usability and conversions
Phase 3: Wireframing – Layouts and User Flow Mapping
This involves:
- Sketching wireframes for primary templates and pages
- Determining positioning of navigation, headers, content, CTAs etc.
- Mapping out optimal user paths to accomplish goals
- Validating layouts and flows match IA and improve conversions
Phase 4: Visual Design – Branding, Style and Aesthetics
- Developing creative concepts aligned with your brand
- Creating mood boards for visual inspiration
- Designing style tiles, logo, color schemes, typography, etc.
- Building page templates and other graphical elements
- Adding compelling images, illustrations, icons, and animations
Phase 5: Development – Coding, Integrations, Testing
Development activities include:
- Coding pages and templates with HTML/CSS based on wireframes
- Integrating CMS like WordPress or Drupal
- Connecting CRM, marketing automation, analytics, payments, etc.
- Implementing features like forms, calculators, emails, popups, etc.
- Conducting extensive testing for responsiveness, security, and speed
Phase 6: Launch & Beyond – SEO, Analytics, Marketing, Support
- Perform SEO audits and implement optimizations
- Set up analytics and goals-tracking
- Integrate marketing automation, ads, and social
- Train internal teams on CMS tools
- Continuously test and optimize for higher conversions
Custom B2B Website Design
This includes:
- Developing a visual identity and style guide
- Creating compelling page layouts and navigation
- Adding engaging graphics, images, animations
- Optimizing for usability and conversions
Website Redesigns & Revitalization
Does your current site feel dated or no longer reflect your brand? This helps establish a modern look and feel that better engages today’s B2B buyers.
SEO Website Optimization
Your website’s discoverability and traffic greatly rely on search engine rankings.
Website Copywriting & Content
Compelling copy and content are important elements for engaging and informing B2B visitors.
Blog Design and Set Up
Blogs boost SEO, organic traffic, and leads.
Start a project
Where is your site
losing customers?
Tell us where visitors get stuck and what you want them to do next. We’ll use that to scope the website or search work.
Request a website review