In-Depth Google Ads Account Audit
- Account structure – Is it set up correctly to target your ideal audience?
- Keyword targeting – Are you using the right match types and negative keywords?
- Ad groups – Are they organized properly to set specific bids and messaging?
- Bidding – Is your budget allocation driving conversions cost-effectively?
- Messaging – Do your ads resonate with your target users?
- Landing pages – Are they optimized to convert your paid traffic?
- Conversions tracking – Is it implemented properly to measure campaigns accurately?
- Performance – Are metrics like CTR, conversions, and ROI on track?
Develop a Strategic Google Ads Plan
This includes:
- Expanded audience targeting – Reaching more of your ideal customers through search partners, remarketing, similar audiences, and more.
- Improved account structure – Creating tightly themed ad groups for better optimization.
- Bid adjustments – Setting specific bids by device, location, time of day, and ad variations to maximize conversions.
- Keyword expansion – Adding closely related terms and long-tail keyword variations.
- Compelling ad copy – Creating relevant, enticing ads for each ad group that drive clicks and conversions.
- Advanced tracking – Implementing conversion tracking, Google Analytics integration, and audience performance metrics.
Ongoing Optimization and Support
- Regular account checkups and performance reviews
- New ad variation testing – Continually creating and A/B testing improved ads
- Adjusting bids, budgets, and targeting options based on results
- Providing 24/7 support