Google Shopping Ads Campaigns
- Product feed optimization
- Compelling ad creation
- Category bidding strategy
- Winning share for your budget
- Max clicks or conversions
- Keywords, negative keywords
- URLs, bids, ad tests
- Inventory sync & tracking
Remarketing and Retargeting
- Facebook dynamic remarketing
- Custom audience creation
- Google remarketing ads
- Search retargeting
- Display remarketing
- YouTube video remarketing
- LinkedIn remarketing
Display Advertising
- Facebook Instagram ads
- Audience targeting
- Pixel tracking and optimization
- Real-time bid adjustments
- Prospecting and remarketing
- Gmail ads
- Leveraging shopping intent
2. Execution
Profitable keywords are selected to target high-converting search terms. Initial bids and budgets are set based on your targets and competitive dynamics.
3. Management
Ongoing management keeps your campaigns optimized for maximum performance. New keywords and ad copy variations are tested continuously. Key metrics like impressions, click-through, and conversions are analyzed to optimize results. Search query data informs keyword expansion and negative keyword lists.
4. Reporting
Throughout the process, reporting keeps you up to date through scheduled performance reports. You gain insights into your PPC ROI and KPIs. New optimization opportunities are identified.
5. Refinement
Finally, the refinement stage puts insights into action. New ad variations are tested for improvement. Bidding strategies are adjusted as needed. Target placement is refined. And shopping feeds are re-optimized.