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Buyer guide

Website usability checklist for a buying journey

Check website usability by asking whether someone can complete a real buying task with a keyboard, on a narrow screen and after an error. A visual inspection misses focus, recovery and interaction problems. Keep a task log that distinguishes a blocked action from a cosmetic preference.

Test keyboard, mobile and error recovery tasks

Check a buying journey using keyboard navigation, a narrow phone layout and an intentional form error. The expected behavior includes visible focus, understandable selection and recovery without losing valid input. Record the exact failed task so its repair can be retested; these few checks do not establish full accessibility conformance.

Worked example — illustrative data.

Task Expected behavior Evidence to record
Reach a product using keyboard Visible focus and usable navigation Keys, stopping point and screenshot
Choose a variant on a phone Labels and selected state stay readable Device, orientation and selection
Submit an incomplete enquiry Specific error and preserved valid input Field message and recovery path
Open and close a dialog Focus moves sensibly and returns Entry, dismissal and next focus

Choose one representative journey and complete it without a mouse before repeating it on a phone. Write down the exact point of confusion and what information was missing. Include zoom and narrow layouts where the task could lose a control. Use the W3C criteria to investigate a failure rather than declaring a whole site compliant after these few tasks. Retest the same failed step after the fix.

A visible error may remain undiscoverable to assistive technology

A form may show an error visually while a keyboard or screen-reader user cannot discover it. Check how the message is associated with the relevant control and how focus helps recovery.

Prioritize defects that prevent selection, submission or recovery. Keep broader accessibility review separate from this focused usability sheet, with its own scope and evidence.

Continue with Guides for stores, software teams and local businesses, Website accessibility reviews and remediation and Build a usable product size guide.

For keyboard, focus and error recovery, see the W3C WCAG quick reference.