HomeBlogSEO7 Best Practices to Improve your WIX Rankings: Expert Guide

7 Best Practices to Improve your WIX Rankings: Expert Guide

When it comes to improving your WIX rankings, implementing the 7 best practices is crucial for success. In this blog post, we will delve into these top tips and explore how you can enhance your website’s search engine optimization (SEO) strategy.We’ll look into the advantages and drawbacks of using WIX for SEO to decide if it’s suitable for your requirements. Next, we’ll examine the SEO features allowed by WIX and how they can help you rank higher in search results. By following these 7 best practices to improve your WIX rankings outlined in this post , you will be well-equipped to compete online while enhancing visibility on popular search engines like Google.

What is Wix?

Wix is a tool that helps people create their own websites. It’s a cloud-based platform that allows anyone to create their own professional-looking website without any coding experience. Even if someone has no experience building websites, they can use Wix to make one with pre-made templates and an easy-to-use drag-and-drop design tool. For more advanced users, there are other options available. Wix websites are also easy to update and can be accessed through the Wix website. Additionally, all Wix websites are optimized to work well on mobile devices. Wix offers a free option to build a website, with the only downside being some on-site ads. 

The Benefits of Using Wix

  • User-friendly interface: One of the biggest advantages of using Wix is its intuitive drag-and-drop editor. You don’t need any technical skills to use it and can easily customize your site with just a few clicks.
  • SEO optimization: With the help of the built-in SEO tools, you can improve your website’s visibility in search engine results pages (SERPs). The Wix SEO Wiz guides users through optimizing their site by providing personalized recommendations based on keyword research.
  • Creative freedom: There are over 500 templates available on Wix that cater to different industries and niches. Additionally, there are thousands of design elements such as images, videos, animations and fonts which allow you complete creative control over your site.
  • E-commerce capabilities: If you’re planning on selling products or services online, then look no further than Wix. Its e-commerce features include inventory management systems, payment gateways integration and secure checkout options – all designed to make running an online store easier than ever before!

Pros and Cons of Wix for SEO

Wix is a popular website builder that offers an easy-to-use platform for creating professional-looking websites. Nevertheless, when considering SEO performance, there are both upsides and downsides to opting for Wix as a website builder. In this section, we will discuss the advantages and disadvantages of Wix’s SEO capabilities.


  • Wix SEO Wiz: One major advantage of using Wix is their built-in Wix SEO Wiz, a tool designed to help business owners optimize their websites for search engines. By answering just a few questions about your website, location, and keywords, you will be given a plan for your website’s SEO.
  • No coding needed: With its user-friendly interface, even those with little or no technical knowledge can easily create an optimized site on the platform without having to write any code.
  • Easy Integration with Google Search Console and Analytics: Connecting your Wix account to Google Search Console and Analytics is simple. This allows you to monitor your site’s performance in search results more effectively while also gaining valuable insights into user behavior on your site.


  • Limited advanced SEO features: While basic optimization tasks can be performed on the platform, some advanced techniques such as AMP support or custom schema markup cannot be implemented directly through the default settings provided by Wix. This may hinder businesses looking for more sophisticated strategies in competing online against other sites with better-optimized content.
  • No AMP support: Wix does not currently support Accelerated Mobile Pages (AMP), which can improve load times and overall user experience on mobile devices. This may result in lower rankings for your Wix site, as search engines like Google prioritize fast-loading pages.

In summary, Wix offers a solid foundation for those looking to create an optimized website without much technical knowledge. However, businesses that require more advanced SEO features might find the platform limiting and should consider alternative solutions better suited to their needs.

Overall, the pros and cons of Wix for SEO should be carefully considered when choosing a website platform. Still, to come up with a wise selection for your venture, it is crucial to comprehend who would benefit most from Wix.

Why Does Wix SEO Matter?

Wix is a great platform for small businesses, eCommerce, and bloggers who want to quickly launch a nice-looking website themselves. If there is no need for custom themes or advanced SEO features, Wix offers a strong starting platform when looking for a budget-friendly solution.

In fact, there are even case studies of successful migrations from WordPress to Wix, but it all comes down to the purpose of a website and the growth goals of a specific business. To help you determine if Wix is right for your needs, let’s consider some scenarios where this platform can be beneficial:

  • New entrepreneurs: If you’re just starting out with your business venture and have limited resources or technical knowledge in web development, using Wix as your initial website builder can save time and money while providing an attractive online presence.
  • Niche bloggers: Bloggers focusing on specific topics may find that the simplicity of setting up their blog on Wix allows them more time to focus on creating high-quality content without worrying about complicated site management tasks.
  • E-commerce startups: Those launching an e-commerce store will appreciate how easy it is to set up shop using one of the many available templates provided by this popular website builder. With integrated payment processing options like PayPal and Stripe readily available within its system, managing transactions becomes hassle-free too.
  • Fledgling marketers: If you’re new to the marketing world, then utilizing Wix SEO tools provided by Wix would definitely give you a head start in understanding search engine optimization strategies, which ultimately helps in improving overall ranking.

However, Wix may not be the best choice for businesses that require more advanced SEO features or custom coding options. For those needing more complex SEO features or custom coding, WordPress and Shopify may be better choices.

7 Best Practices to Improve Your WIX Rankings

To ensure the success of your Wix website, it’s important to have a solid SEO strategy in place. This applies whether you’re already running a site or are planning to create one soon. By following these essential tips, you can boost your chances of ranking highly on relevant search engine results pages (SERPs).

1. Have a focused content production plan

Before diving into an SEO campaign, it’s important to prioritize your content strategy. Even the most effective and targeted SEO efforts won’t compensate for subpar or scattered content. Begin by identifying your target audience and determining what type of information they’re seeking. Consider how their needs align with your objectives and determine what you can offer them that will be valuable, comprehensive, and relevant. To achieve success in search engine rankings, it’s crucial to have a website filled with high-quality content that meets the needs of your audience. Providing consistent, informative, and helpful material is essential if you want to improve your rankings over time.

2. Get serious about keyword research

Conducting an SEO campaign without proper keyword research is like attempting to hit a target blindfolded. Therefore, it’s crucial to begin every SEO strategy with a comprehensive analysis of relevant keywords and phrases for your specific industry. If you’re new to the process, utilizing a reliable keyword research tool can simplify the task and eliminate any uncertainties. Many are even free, like Google Trends, Keyword Sheeter, and Bulk Keyword Generator. Try out several options until you discover the one that suits your requirements and personal taste.

3. Take advantage of Wix SEO Wiz

Wix is a popular choice among small businesses and those new to SEO due to its user-friendly tools that make it easy to start optimizing your website. One such tool is Wix SEO Wiz, which can be found in your dashboard under the “Get Found on Google” tab. By answering a few questions about your business, including basic details like name and description, you’ll receive a customized SEO plan and guidance on how to complete certain tasks. This makes it simple for beginners to begin the optimization process quickly and efficiently.

4. Integrate your site with crucial Google tools

Integrating your Wix site with Google Analytics and Google Search Console is a breeze, providing you with valuable insights into the SEO performance of your website. It’s recommended to set up both tools as soon as possible. Wix makes it easy for premium plan users to connect their sites automatically by clicking on the “Connect to Google” button. However, if you’re using a free plan, you can still integrate these tools manually.

Start by heading to Google Search Console and entering your URL. To add a custom HTML tag to your Wix site, go to the “Advanced SEO” section and paste it in as a header code meta tag. If you have a custom domain, you can also connect with Google Analytics for free on Wix. Simply sign up for the service and get your tracking code, then navigate to “Marketing Integrations” on Wix and select the option to connect with Analytics.

5. Give each page an optimized title tag and meta description

Crafting effective title tags and meta descriptions is crucial for SEO, as they communicate to both search engines and potential visitors what a webpage is all about. It’s important to invest time in creating informative title tags and concise yet descriptive meta descriptions, as they can determine whether someone clicks through to your site or not. To optimize your website’s title tags and meta descriptions, navigate to the SEO (Google) tab on Wix and revise them for each page. It’s recommended that you create unique titles and descriptions for every page on your site. To ensure their effectiveness, consider using an on-page SEO checker like SEMRush or other available options.

6. Optimize your URLs and H tags

When it comes to optimizing your website for search engines, choosing SEO-friendly URLs is crucial. This applies not only to Wix but also to other platforms. While you may not have complete control over every aspect of your URL on Wix, you can still modify the slug – the last part of the URL – under the SEO tab. It’s essential to make sure that this portion accurately reflects what your page is about and includes relevant keywords. Another important factor in improving your website’s SEO is using appropriate H tags throughout your content. These help both visitors and search engines understand the structure of your page and find information more easily. By incorporating well-crafted H tags into your pages, you’ll be providing a better user experience while simultaneously boosting their ranking potential.

7. Add a blog to your site

Adding a themed blog to your Wix site is highly recommended, regardless of whether you created it for blogging purposes or not. It’s essential to develop a content creation plan and adhere to a publishing schedule in order to fill your site with high-quality content that will attract visitors and rank well with search engines. Consistently producing great content can also encourage organic backlinking and social sharing. To maximize the value of each blog post, consider linking out to both internal pages on your website as well as external authority pages when appropriate. Additionally, incorporating visual elements such as images, infographics, and interactive content can enhance engagement and keep things interesting for readers.

Tips for Improving Your Website’s Ranking with Wix

To rank higher in search engines like Google or Bing requires more than just building a beautiful website; it also involves implementing effective SEO strategies throughout your site. Here are some tips to help improve your rankings:

  • Prioritize your website’s user experience: Your website’s design should be visually appealing, easy to navigate and provide a seamless browsing experience for users. This will help reduce bounce rates and increase engagement on your site.
  • Conduct keyword research: Before creating content or optimizing existing pages, conduct thorough keyword research to identify the most relevant and precise keywords that align with your business goals.
  • Use SEO tools: Wix offers several built-in SEO tools such as the Wix SEO Wiz which provides personalized recommendations based on keyword research. Additionally, you can use third-party plugins like Google Analytics to track traffic sources and monitor performance metrics of your site.
  • Create high-quality content: High-quality content is key when it comes to ranking higher in search engines. Make sure all text is original, informative and engaging for readers while also incorporating targeted keywords naturally throughout the page.
  • Incorporate local SEO strategies: If you have a physical store location or offer services within specific geographic regions then implementing local SEO strategies can help improve visibility in local search results.

In conclusion, building a successful online presence takes time but using Wix can make it easier than ever before! With its intuitive interface, powerful features like e-commerce capabilities coupled with effective implementation of advanced SEO techniques – anyone has the potential to compete online!


In conclusion, Wix is a great platform for building a website with SEO in mind. Despite some constraints, there are still numerous methods to enhance your site and increase your rankings. By following the 7 best practices outlined above – setting up Wix SEO features, targeting keywords, setting up Google Search Console and Analytics, making your website mobile-friendly, boosting local SEO, creating a sitemap, and adding links – you can take control of your website’s visibility on search engines.

If you’re looking to improve your online presence through effective web development or digital marketing strategies like those discussed in this article on improving WIX rankings, then Amadeus Consulting has the expertise to help you achieve success. Reach out to us now and let Amadeus Consulting show you how our expertise can help your business succeed online!

Get started with Amadeus Consulting today and start seeing results from our proven techniques!

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