Make the next website decision
Website brief builder
Start with the action a buyer needs to complete. Add the audience, pages and constraints, then export a brief you can review with your team.
Choose the customer action and business model
Name the single action that matters most: checkout, demo request, trial signup, appointment request or showroom enquiry. Describe the buyer before listing pages. Leave uncertain details in the questions field so a proposal can distinguish decisions from assumptions.
Complete the entries, then prepare your export.
Export requirements and unanswered questions
Review the prepared values below before downloading. You can return to the entries, make a change and prepare a new version. The CSV includes your entries and review notes. Values beginning with spreadsheet-sensitive characters receive a leading apostrophe. Review the file when opening or re-saving it in a spreadsheet app; escaping behavior varies between applications.
Bring the question your worksheet uncovered.
Use the brief or worksheet to explain the buyer task, the current obstacle and the decision you need to make.
Request a website review