Cavara Remodeling
Remodeling / Website concept
Room photography sets the tone. Project types help a homeowner find the right starting point.
Design library / 10 website templates
The design library.
Explore ten built website templates. Open a design to compare its service menu, imagery and enquiry path with the website you need. Then try the separately labelled fictional store, SaaS and local demonstrations below. These are studio examples rather than client projects or measured performance results.
Orlume Windows & Doors
Windows & doors / Website concept
Separate paths for windows and doors make a broad catalog easier to browse.
Terrowen Landscaping
Landscaping / Website concept
Outdoor imagery shows the difference between a maintenance visit and a landscape project.
Steadspan Foundation
Foundation repair / Website concept
A symptom-led structure helps someone describe the problem before they know the repair.
Havenward Restoration
Water damage / Website concept
The inquiry path stays close to the service information when a visitor needs a quick next step.
Voltshore Electrical
Electrical / Website concept
A clear service menu separates repairs from planned installations.
Crownwell Plumbing
Plumbing / Website concept
Service and coverage links answer two early questions: can you fix this and do you come here?
Solhaven Heating & Air
Heating & air / Website concept
Seasonal services sit alongside plain-language explanations for homeowners comparing options.
Ardenlift Garage Doors
Garage doors / Website concept
Repair and replacement get separate paths for visitors at different stages of a decision.
Rainstead Roofing
Roofing / Website concept
Service detail, visual examples and an inquiry form sit in the order a homeowner needs them.
Try the buyer journey
A clearer path through the page.
These fictional store, SaaS and local examples let you try a decision before and after a design change. They illustrate behaviour, not measured client results.
10 concepts
01 / StoreFictional studio concept
Apparel / choose a variant
Product → cart
Before / illustrative problem
Every size looks available
Size guide in footer
Add to cart
After / proposed design
Size and availability together
Size guide beside selector
Unavailable state explained
The decision. Keep size, stock and the size guide beside the purchase action.
Try the decision
Small — available in this fictional example.
Check: Choose the unavailable size. The screen must explain the state before a cart action.
Local demonstration. No purchase, booking or account is created.02 / StoreFictional studio concept
Coffee / one-off or recurring
Product → order choice
Before / illustrative problem
One price
Delivery type revealed later
Continue
After / proposed design
One-off or recurring choice
Frequency displayed upfront
Order type repeated in summary
The decision. Show frequency and the order type before the buyer continues.
Try the decision
One bag, one payment. No recurring order.
Check: Switch the order type. The summary must distinguish a single bag from recurring delivery.
Local demonstration. No purchase, booking or account is created.03 / StoreFictional studio concept
Parts / find the right specification
Collection → product
Before / illustrative problem
Large result grid
Filters by brand alone
No matching specification
After / proposed design
Specification-led filters
Selected filters visible
Relevant details on the card
The decision. Compare dimensions and connection type before opening a product.
Try the decision
All illustrative parts: A (10 mm), B (15 mm), C (10 mm).
Check: Apply a specification filter, then reset it without losing the search term.
Local demonstration. No purchase, booking or account is created.04 / StoreFictional studio concept
Ceramics / sold-out state
Collection → availability
Before / illustrative problem
Item removed
Old link has no answer
No related collection
After / proposed design
Item information retained
Sold out clearly stated
Return to available collection
The decision. Retain the item description and offer a clearly separate next step.
Try the decision
Sold out · no restock date promised
The item's dimensions and care information stay accessible. A sold-out state is different from a deleted product.
Compare the variant example ↗Check: Open the sold-out item. Availability must be explicit without implying a restock date.
Local demonstration. No purchase, booking or account is created.05 / SoftwareFictional studio concept
Workflow software / understand, then enquire
Product → demo request
Before / illustrative problem
Book a demo
Eight unexplained fields
No product context
After / proposed design
Three-step product tour
Questions to bring to a demo
Short request outline
The decision. Show a short product workflow and the questions a demo can resolve.
Try the decision
- Collect a request
- Assign its owner
- Review the next action
Demo question: can requests be assigned to an owner and tracked to completion?
Check: Explain the product in your own words before reaching the request fields.
Local demonstration. No purchase, booking or account is created.06 / SoftwareFictional studio concept
Analytics software / choose a trial path
Plan comparison → trial
Before / illustrative problem
Feature list only
Unexplained limits
Generic signup
After / proposed design
Team-task comparison
Limits remain visible
Trial terms requested before signup
The decision. Compare the team tasks each plan supports and state the trial boundary.
Try the decision
Compare who can view a report, which data is included, and what happens when a trial ends.
Check: Select a team need and see the comparison change without a hidden plan selection.
Local demonstration. No purchase, booking or account is created.07 / SoftwareFictional studio concept
Software integration / inspect the data flow
Integration → fit check
Before / illustrative problem
Logo wall
Connect instantly
No data ownership
After / proposed design
Source → destination
Trigger and fields named
Exception handling listed
The decision. Show direction, trigger and ownership of each data field.
Try the decision
CRM contact→Reporting record
Email: copied from the CRM to reporting when a contact is created. The CRM owns corrections in this fictional example.
Check: Identify whether a change travels in one direction or both before treating the systems as connected.
Local demonstration. No purchase, booking or account is created.08 / LocalFictional studio concept
Showroom / check before travelling
Product → viewing enquiry
Before / illustrative problem
In stock
Visit us
No display information
After / proposed design
Display status separate from stock
Viewing enquiry
Confirmation still required
The decision. Separate display availability from sale stock and confirm a viewing by enquiry.
Try the decision
Chair A: on display. A viewing enquiry still needs confirmation from the showroom.
Check: Choose an item marked not on display. Do not imply a confirmed appointment.
Local demonstration. No purchase, booking or account is created.09 / LocalFictional studio concept
Appointment business / choose the visit
Appointment type → request
Before / illustrative problem
Call to book
No visit types
No preparation details
After / proposed design
Visit types compared
Preparation before request
Request is not confirmation
The decision. Compare the purpose and preparation for two appointment types.
Try the decision
First visit requested: bring your requirements and questions. No slot is booked by this example.
Check: Choose the first visit. The summary must show the requested type without claiming a booked slot.
Local demonstration. No purchase, booking or account is created.10 / LocalFictional studio concept
Independent store / choose pickup
Product → fulfilment choice
Before / illustrative problem
Delivery address first
Pickup hidden in checkout
Ready time unclear
After / proposed design
Pickup choice upfront
Collection details adjacent
Wait for a ready notice
The decision. Make fulfilment a visible choice and keep collection instructions with the summary.
Try the decision
Pickup selected. Wait for a ready-to-collect notice before visiting; this example places no order.
Check: Switch between delivery and pickup. The explanation must follow the selection.
Local demonstration. No purchase, booking or account is created.Start a project
Where is your site
losing customers?
Tell us where visitors get stuck and what you want them to do next. We’ll use that to scope the website or search work.
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