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Field guide

Website accessibility

Website accessibility means designing and developing a website so people with disabilities can perceive, understand, navigate and interact with it. For a buyer, that includes completing the same meaningful task with different ways of reading, moving through controls or entering information.

Complete a buying task with different inputs

A page that can be opened is not necessarily a page that can be used. Keyboard access, visible focus, labels, error messages and the way updates are announced all affect task completion. Accessibility includes content and behavior, rather than being a visual option added after the page is finished.

Illustrative appointment task: a keyboard user selects a service, moves through the date options and submits without entering a phone number. The form identifies the missing field in text, associates the message with the control and lets the person return to it without losing the chosen appointment details. After correction, the confirmation can be reached and understood without a mouse or color-only signal.

Record barriers and retest the change

Passing this one task does not establish conformance for the whole website. Automated checks find some barriers, while manual review and testing with relevant users reveal others. The example is a test plan, not a legal conclusion or a blanket compliance claim.

Next, choose one complete buying or enquiry journey and record barriers across keyboard use, zoom and form errors. Fix the specific obstruction, retest the same task and keep broader accessibility requirements in a separate review.

Website field guide · Website usability checklist for a buying journey · Alternative text

Reference: W3C WAI: introduction to web accessibility; W3C WAI: form notifications. Checked November 4, 2026.