Fictional studio example / annotated wireframe
An inspectable design specimen, not a client screenshot, completed provider integration or measured result. Interface choices illustrate the task described in this guide.
Make the route into the catalog visible
Choose for the space you have
02 / Explain the assortment and point to the most useful entry category.
Manuals · Care guidance · Replacement-parts support
Labeled destination placements; no support service is connected.
Catalog links are visual placements here. In a working store, verify that they lead to stable, useful category destinations.
Give first-time and returning visitors clear routes
Give a first-time lighting buyer a route by use, a returning buyer a way to find the range again and an existing owner a clear support entrance. Keep those permanent routes visible when featuring a product or promotion. The homepage succeeds by directing the visit, not by explaining every SKU.
Worked example — illustrative data.
| Visitor | Homepage route | Useful content |
|---|---|---|
| First visit | Shop by use → desk lighting | Show task, reading and ambient choices |
| Repeat purchase | Search or browse a named range | Keep product names and availability clear |
| Existing owner | Find manuals and support | Link care and replacement-part information |
| Unsure buyer | Compare mounting types | A short buying guide beside collections |
Write a simple sentence for each visitor: I am here to choose, reorder or solve a problem. Use those sentences to decide navigation labels and the first content blocks. For this store, a featured product is useful only if the shopper can also reach the broader collection. Place support where an existing owner can find it without scrolling through a sales pitch. Label any concept imagery so it does not imply a real client result.
Decision: Keep the first screen focused on choosing a route. Evaluate new promotional blocks against those tasks, and remove one if it obscures the permanent paths.
Seasonal promotions must preserve permanent shopping routes: A seasonal promotion can temporarily dominate the homepage. Preserve the normal catalog and support routes so someone arriving for an unrelated item can still complete the visit.
Continue with Guides for stores, software teams and local businesses, eCommerce website design and development and Plan a store catalog customers can navigate.