Amadeus ConsultingStart a project
Menu

Buyer guide

Pagination and load-more buttons on collection pages

A load-more button is useful only when shoppers can continue through the collection and useful products remain discoverable through supported links. Test a product beyond the initial set rather than assuming that a successful first screen proves the rest of the catalog is reachable.

Find products beyond the first collection page

Use a known later-page SKU to check continuation, a direct later-page URL and the return from product detail. The collection passes this task only when the expected item is reachable and the shopper’s position remains understandable. Default page-one browsing cannot establish that the later catalog is discoverable.

Worked example — illustrative data.

Task Expected evidence Record
Open initial collection First set and next-page route are available URL and visible item range
Reach the later set LAMP-027 can be found without store search Navigation path and selected filters
Open direct later-page URL Relevant items load when entered directly Response and rendered content
Return from product Position and selection remain understandable Back-navigation behavior

Choose a SKU known to sit outside the first batch and write its identity before testing. Walk through the shopper interface with a keyboard, then inspect how the later result set is linked and addressed. Record the actual URL rather than just a screenshot of an extended list. Check whether sorting or filters change what the later page means. A test of the unfiltered default does not cover every collection state.

New stock can move the test SKU between pages

New stock can move the chosen SKU between pages. Save the test catalog version or use a stable staging fixture so a later retest checks the same condition.

Accept the collection only after both the direct route and shopper continuation reach the expected product. Keep search-engine indexing as a separate observation.

Continue with Guides for stores, software teams and local businesses, Technical SEO services and Can search engines read your JavaScript storefront?.

For incremental loading and product discovery, see Google pagination guidance (checked November 2026).