Conversion experiment design and analysis
Conversion experiment design and analysis
Amadeus Consulting plans conversion tests for stores and SaaS teams with a specific page change in mind. We define the buyer action, check whether the data supports a comparison, and review the result.
Quoted after project review
A connected strategy
Found.Understood.
Chosen.
Owner-ledWork directly with Youssef
SEO experience since 2004Youssef Hodaigui
Clear project scopeAgreed deliverables and review points
Built around your business
Decide whether a test can answer the question
Before an experiment, define one primary action, the audience, the change and the conditions for interpreting the result. Check that the event is dependable and the comparison can collect enough evidence. If those conditions are weak, a smaller research or repair task may be more useful.
What we do
What conversion experiment design and analysis covers
A useful experiment needs a defined change, a dependable action measure and enough evidence to compare outcomes. We assess those conditions before recommending a test.
Test question
We state the buyer problem, proposed change and measure before launch.
Feasibility review
We check whether available traffic and tracking support a useful comparison.
Result interpretation
We read the observed data and decide whether to keep, revise or stop the change.
- 01
Review the current site
Youssef reviews the current site, the key buyer path and the material you can share. Together we choose the page group or decision that needs attention and agree which tasks belong in the work.
- 02
Set the work priorities
Youssef sequences the page, content and technical work identified in the review. The plan names relevant platform, content and data dependencies before changes begin.
- 03
Deliver and review the work
Youssef leads the agreed work and reviews the outcome with you. We check the result against the buyer action the project set out to improve.
Why Amadeus
One person accountable.
From strategy to handoff.
You work directly with Youssef Hodaigui, the owner of Amadeus Consulting.
Youssef leads strategy, design and build, client review and handoff. The person discussing your business is also responsible for carrying the agreed work through.
Meet Amadeus →How is this work priced?
We quote this work after reviewing the project. Scope depends on the current site, access, evidence available and the deliverable you need. The quote sets out the work and fee.
How do we agree the scope?
We agree the pages or systems in scope, the changes or findings to deliver, and what you will review with Youssef. The exact work follows your current site and requirements.
Can you work with our existing website and team?
The review begins with the site and tools you already use. Youssef leads strategy, the scoped design or implementation, client review and handoff. We identify dependencies on your platform, data, accounts and existing team before committing to a change.
What should we send with an enquiry?
Send the current page, the change you want to compare and the tracking reports available for the buyer action. We will assess whether a useful test is practical.
What happens if the site does not have enough evidence for a test?
We do not turn an inconclusive comparison into a winning result. The next step may be to validate tracking, investigate the journey or repair an observed failure. Test feasibility depends on the action rate, traffic and size of the difference being assessed, so no universal traffic threshold is promised.
Start a project
Where is your site
losing customers?
Tell us where visitors get stuck and what you want them to do next. We’ll use that to scope the website or search work.
Request a website review