Map each workflow step to product evidence
Build the approval use case around collecting a request, assigning responsibility, handling changes and reviewing the decision. Pair every step with capability evidence and a meaningful limit. This connects a buyer workflow to the actual product without assuming that an industry label or tidy storyboard demonstrates customer results.
Worked example — illustrative data.
| Buyer step | Product capability to verify | Evidence required |
|---|---|---|
| Collect design requests | Structured request form | Current form screenshot and field behavior |
| Assign an approver | Named approval role | Role permissions and supported routing |
| Return a change request | Comment and status transition | Worked example with sample data |
| Audit the decision | History visible to permitted users | Retention and export limits |
Choose one task and show its beginning, middle and completion. Explain prerequisites before presenting the happy path so the buyer knows whether the example applies. Use screenshots from the current product or clearly label a fictional storyboard. Link a feature page for detailed capability questions and documentation for setup. Keep unsupported productivity claims out of the page even if the workflow looks more orderly.
Decision: Create the page when its workflow, fit conditions and evidence differ materially from existing pages. Keep a shared feature explanation linked rather than repeated across dozens of thin use cases.
One-stage approval may not meet a two-signature requirement: The product may support approvals but only one stage. A buyer needing two independent sign-offs should see that limitation beside the workflow rather than discover it after a sales call.
Continue with Guides for stores, software teams and local businesses, SaaS SEO services and Decide when a SaaS feature needs its own page.