Compare visible business facts with markup
Match the generated business identity, address, hours, phone and type to the visible page and approved facts. Use technical validation and human factual review as separate checks. A remote service area does not justify a fabricated address, and valid markup cannot guarantee special search appearance or improved local rankings.
Worked example — illustrative data.
| Field | Visible specimen | Markup review |
|---|---|---|
| Name | Fictional High Street Frames | Same intended entity |
| Address | Actual retail destination required | No invented office or coordinates |
| Hours | Owner-approved regular/exceptional schedule | Match the relevant current schedule |
| Phone | Approved public contact | Same destination and context |
| Business type | Appropriate real activity | No unsupported category or credential |
Obtain owner-confirmed public facts before creating the object. Compare each generated property with the page, source record and relevant current documentation. Use a validator for syntax and supported requirements, then retain the result alongside a human factual review. Keep branch identities distinct where customers visit different destinations. Recheck generated values after hours, address or phone changes rather than assuming the code updates automatically.
Compare one location’s visible facts before validating markup
Read the visible business name, public address where applicable, phone and hours beside the corresponding structured-data fields. Resolve a factual mismatch before focusing on the validator result. For a remotely served city, do not add a fabricated branch to satisfy a markup pattern. Check the actual business entity and location policy against current records.
A served city may have no public business address
A remote service business may serve a city without having a public location there. Do not add a fabricated address to satisfy a LocalBusiness pattern; select representation that matches the real organization and visible content.
Accept the markup when the entity and visible facts are accurate and the technical checks pass. No special search appearance or local ranking is promised by this specimen.
Continue with Guides for stores, software teams and local businesses, Local SEO services for storefronts and local businesses and Keep business hours consistent across pages.
For LocalBusiness structured-data requirements, see Google LocalBusiness documentation (checked November 2026).